About Us
At The Branded Journalist, we know the power of storytelling in building trust, driving growth, and cultivating lasting customer relationships. Our mission is to help small businesses in the garden, agriculture, and probiotic industries craft authentic, compelling content that resonates with their audiences and fuels success.
Our roots in branded storytelling run deep. From 2005 to 2009, we led marketing efforts for EM America, specializing in probiotics for agriculture, environmental management, and consumer health. Our work included:
- Website content and blogs: developed engaging, informative content on Blogger that educated customers and highlighted product benefits.
- Case Studies: showcased real-world applications and success stories, building credibility and trust with target audiences.
- Social Media Marketing: created Facebook, Instagram, and YouTube content to connect with customers and expand our online presence.
- Trade Publications: published articles in several trade magazines, establishing EM America as a thought leader in the industry.
In 2010, EM America rebranded as TeraGanix, Inc., where we continued to drive branded marketing initiatives until 2021, when the company was sold. At TeraGanix, the company’s storytelling and strategic content creation focused on:
- Thought leadership: authored blogs, white papers, and digital resources to position the brand as an industry authority.
- Customer Engagement: designed marketing campaigns highlighting customer success stories and real-world applications of probiotics.
- Trust-Driven Growth: fostered trust with our audience through authentic narratives, helping the company expand its reach and influence.
Over nearly two decades, we honed a unique approach to content marketing—one that prioritizes trust, authenticity, and growth. Now, with The Branded Journalist, we bring this expertise to small businesses, offering content solutions tailored to your unique challenges and goals.
Let us help you tell your story, build trust with your customers, and grow your brand into something extraordinary.